Paul Cook Paul Cook

Communicating to win hearts and minds

Whenever I post about endless PowerPoint decks, the reaction is the same. My most recent post reached 58,000 people in 24 hours. A similar one, just over a year ago, reached 108,000. The comments tell the story.

"This is us."

"I've been on that call."

"Thousands of slides, nothing changes."

There's some disagreement, but mostly people recognise it instantly. I post about plenty of other subjects. Nothing gets people going quite like long PowerPoints.

Which raises an awkward question. If so many of us agree, why do we keep walking past the problem?

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Paul Cook Paul Cook

The night I built my own CRM

What an evening learning to code reminded me about change and business transformation, and how i help clients apply that to AI led business transformation.

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Paul Cook Paul Cook

Change is no longer a specialist’s job

The world is change fast than organisations were designed to handle change. Change is no longer occasional, it’s continuous. Organisations built for stability, can no longer cope with constant change. Adaptability is a core survival skills which everyone needs to have.

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