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      <image:caption>The three broader roles the modern ‘best-in-class’ CFO needs to fulfil: The model is quite simple and not meant to be exhaustive or definitive – there is more detailed information at the end.  It’s based on some research (although there’s not a huge amount available) and my extensive experience working with leaders across Finance.  Perhaps one of the most interesting studies is documented by ACCA and has been incorporated into their training material, which reinforces the point that these are skills which Finance leaders should develop. Some of the skills within each role are strongly related – for example, communication is vital for all three roles.  While I may have missed some specific skills, the overall direction of travel is clear – excellent CFOs need to fulfil several broader roles which require quite diverse skill</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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