https://www.thetransformationguide.co.uk/casestudies daily 0.75 2026-08-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Case Studies https://www.thetransformationguide.co.uk/casestudies/yvq35vcx4axycvacnhsz6u47f2ixnx monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/b87b0829-ddec-490c-915e-b6cdab907229/Slide1.png Case Studies - Building internal capability to transform a business - Make it stand out Our approach - on a page https://www.thetransformationguide.co.uk/casestudies/behind-the-scenes-of-a-change-compass-session monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/casestudies/blog-post-title-one-blhgd monthly 0.5 2025-09-30 https://www.thetransformationguide.co.uk/casestudies/blog-post-title-two-76l8l monthly 0.5 2025-09-30 https://www.thetransformationguide.co.uk/casestudies/blog-post-title-three-s57jb monthly 0.5 2025-10-01 https://www.thetransformationguide.co.uk/insights daily 0.75 2026-11-03 https://www.thetransformationguide.co.uk/insights/a-sledgehammer-to-crack-a-walnut monthly 0.5 2026-11-03 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/5d3f5c32-434b-4d4d-8d31-0adbcc09ff3a/IMG_6171_a.jpeg Insights - A sledgehammer to crack a walnut - Most organisations reach for the same tool when costs have to come down. The board sets a target, finance divides it up, and every team is asked to find the same percentage. It's quick, it looks decisive, and it feels fair. The evidence says it rarely works. After 30 years of helping organisations through change, I'd go further: it often leaves them worse off than before they started. There is a better way, and it isn't slower or softer. It's just a bit cleverer. https://www.thetransformationguide.co.uk/insights/communicating-to-win-hearts-and-minds monthly 0.5 2026-11-02 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/7251c008-db4a-4dbd-8242-fa78f95d146c/IMG_6116+copy.jpg Insights - Communicating to win hearts and minds - Whenever I post about endless PowerPoint decks, the reaction is the same. My most recent post reached 58,000 people in 24 hours. A similar one, just over a year ago, reached 108,000. The comments tell the story. "This is us." "I've been on that call." "Thousands of slides, nothing changes." There's some disagreement, but mostly people recognise it instantly. I post about plenty of other subjects. Nothing gets people going quite like long PowerPoints which raises an awkward question: If so many of us agree, why do we keep walking past the problem? https://www.thetransformationguide.co.uk/insights/the-night-i-built-my-own-crm monthly 0.5 2026-08-18 https://www.thetransformationguide.co.uk/insights/all-great-change-is-preceded-by-chaos monthly 0.5 2026-08-05 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/577e35e5-6d0c-4494-99ab-442eb2accc6d/Slide1.jpeg Insights - All great change is preceded by CHAOS™ - Make it stand out The CHAOS™ methodology https://www.thetransformationguide.co.uk/insights/change-is-no-longer-a-specialists-job monthly 0.5 2026-06-26 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/828858ec-25da-454c-9406-f8b0121705fd/IMG_5301.JPG Insights - Change is no longer a specialist’s job - Make it stand out The cycles of change are decreasing - what once took generations now takes a few weeks https://www.thetransformationguide.co.uk/insights/system-leadership monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/37aa5252-e524-43d9-a376-59e7f17c3c6b/IMG_5156.JPG Insights - System leadership: Building change ready teams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thetransformationguide.co.uk/insights/delivering-change-together-build-dont-buy monthly 0.5 2026-03-27 https://www.thetransformationguide.co.uk/insights/beyond-the-consultant-sticking-plaster monthly 0.5 2026-03-24 https://www.thetransformationguide.co.uk/insights/transformation-fails-because-leaders-arent-equipped-to-deliver-change-effectively monthly 0.5 2026-02-03 https://www.thetransformationguide.co.uk/insights/how-to-get-real-value-from-consultants monthly 0.5 2026-09-11 https://www.thetransformationguide.co.uk/insights/slides-dont-make-change-why-communication-matters-more-than-powerpoint monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/ai-wont-replace-humans-it-will-replace-inefficiency monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/blog-post-title-one-5fd3d monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/40pgzqc4j051mn75cjla0jnaddyvg6 monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/blog-post-title-two-ct4ke monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/azdrd0jwb8he23yhx753zzglgrn9kp monthly 0.5 2026-01-20 https://www.thetransformationguide.co.uk/insights/vhk727u53v7q4pdy3fz2z25hi2757n monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/4bf92251-3087-45dd-a8ca-9e3ab2aba296/Summary+roles.png Insights - The key hats needed by the modern CFO The three broader roles the modern ‘best-in-class’ CFO needs to fulfil: The model is quite simple and not meant to be exhaustive or definitive – there is more detailed information at the end. It’s based on some research (although there’s not a huge amount available) and my extensive experience working with leaders across Finance. Perhaps one of the most interesting studies is documented by ACCA and has been incorporated into their training material, which reinforces the point that these are skills which Finance leaders should develop. Some of the skills within each role are strongly related – for example, communication is vital for all three roles. 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https://video.squarespace-cdn.com/content/v1/68b5bae0808f5447299696b6/b95a1a99-39b2-4e39-a5ba-34693aa9189b/thumbnail Speaker bio Paul Cook, award-winning speaker on business change and transformation. 30 years, 70+ organisations, and one message: the answer is already in the building.